As we mentioned in our headline introduction, the numbers, fact points and trends surrounding the negative impact we are having on our marine ecosystems and planet are staggering. These are an unsustainable set of circumstances we must change. We also must focus on the biggest threats first. We must buck the trend illustrated by the stunning facts below: 

Coral collapse

Scientists predict that 90% of the world’s coral reefs will die by 2050.

Tuna on the decline

Only 3% of Pacific Bluefin Tuna populations remain and are declining at increasing rates.

Apex mammals dying

300,000 whales, dolphins and porpoises are killed as commercial bycatch every year.

2.7 trillion fish killed per year 

93.8% of fish stocks are either biologically unsustainable or at their maximum level of exploitation.

Worse than oil spills

The fishing industry kills more animals in a day than the deep water horizon oil spill did in months.

Apex predators dying

For the first time sharks are going extinct – 100M sharks are killed a year, losing up to 80-99% of their populations in the last two decades depending on species.

Oceans absorb the most carbon

The oceans absorb four times the amount of carbon dioxide than the Amazon rain forest.

Oceans are largest carbon sink

93% of all carbon is stored in the ocean, but warming temperatures reducing ability to store the carbon. 

Warming oceans a threat 

Losing just 1% of the oceans’ carbon stores is the equivalent to releasing emissions from 97 million cars.

Marine plants are carbon hogs

Marine plants can store up to 20 times more carbon than land-based forests.

Phytoplankton make the worlds oxygen

85% of the worlds oxygen comes from phytoplankton in the ocean.

Whales feed Phytoplankton

Whales help fertilize phytoplankton which in turn make oxygen. 

Is our focus in the right place?

Straws account for just 0.03% of ocean plastic while there seems to be a disproportionate focus on straws when considering impacts.

An ocean full of plastic

The equivalent of a garbage truck load of plastic is dumped in the sea every minute. 

Waste continues to grow

This has resulted in there being over 150 million tons of plastic already floating in the sea.

Great Pacific Garbage Patch

The Great Pacific Garbage Patch is 1.5 million square kilometers in size. In due time it will be as large as the European continent. 

Nets the real culprit

While 1,000 sea turtle deaths each year are caused by plastic, 250,000 sea turtles are captured, injured or killed each year in the US alone by fishing vessels.

Nets a big portion of plastic pollution

46% of the Great Pacific Garbage Patch is made up of fishing nets.

Ravaging our ocean

Bottom trawlers wipe out 3.9 billion acres per year, equivalent to losing 4,316 soccer fields per minute.

Farm-raised not the answer

Today 50% of the world’s seafood is farm-raised and not much better for the environment.  

Farm waste

Up to 50% of salmon die from egg to plate with many forms of farm-raised seafood being hazardous to health.

Not real protection

Only 5% of the world’s oceans are marine protected areas and 90% of them can still be fished.

Mangrove deforestation

38% of global mangrove deforestation is caused by shrimp farming.

Fish a healthy food?

The contaminants found in fish often outweigh the benefits of Omega-3 fatty acids.


To achieve the massive scale and acceleration of results we are looking to achieve we need broad support. We ask our sponsors to look to the future and the legacy to be left in tackling the greatest threats to future generations. This is for our planet, for our kids, for our grandkids and a better way of life. Our project team requires funding to formalize research and design efforts, broaden project partnerships and broadcast our message . Our headline sponsor will maintain preferred status amongst over 20 Fortune 500 companies being approached for this opportunity as well as many other prominent individuals, government agencies and industry leaders.